In this fast-paced competitive world, where every day is a brand new day for everyone to keep up with its pace and gain a competitive advantage, businesses may have to struggle big time. But with newer, better ways to thrive on the web coming in the market from time to time, it seems that the life of businesses can get easier even in the wake of such a tough competition. And in this backdrop is introduced web push notification, a relatively new concept and another reason to think how far innovation can go and how better it can get.
Website push notifications are messages that a website generates to interact with its prospective customers. These notifications ping your customers on their desktop or device even when they are not using your web page. They engage your visitors directly without asking them to divulge their email or other contact details. They can definitely make big changes to your business strategies. Read on to find out how.
- It necessitates knowing your customers by segmentation: If you are planning to use web push notification as an adjunct to your marketing endeavors , then go ahead with it but make sure you are ready to implement segmentation of your customers on your website whether on the basis of their age or personality. More importantly, segmentation will help you know your customers.
- Make sure your strategies take care of time zone: Time zone is crucial especially when you are a player having stores spread in different geographic regions. No body likes to get woken up before his/her alarm that too by a notification like XYZ store is having up to 20% sale on its offerings in some location other than his/her.
- Your strategies need to be more sensitive so that they do not end up pestering your audience: For web push notification, strategies are required to be carefully selected. This can be achieved by making smart use of geo-tagging and becoming more location specific. You should also ensure that turning push notifications on and off is easy for your audience. Plus, nobody likes to receive an avalanche of notifications. So, know where to stop.
- You should try to be more personable whenever possible: Your prospective customer would appreciate it if you send messages wishing him/her on occasions rather than talking business. Friendly notes are also the reason for driving more traffic to your website. So, keep your strategies open to this.
Even though web push notification is at its nascent stage, there is no doubt that it is being well received by all the businesses that do not want to leave any opportunity of gaining the edge. By keeping at least these aforementioned four points in mind, you can work towards having the best push system in place.